Website Design for Freeze Dried Food Agency
Nature’s Scoop is a wellness brand offering 100% freeze-dried fruit and vegetable powders. As part of its launch, I designed and developed the brand’s official website to reflect its core values: purity, simplicity, and trust. My process began with a deep dive into the brand identity, which inspired a visual style rooted in earthy tones, clean layouts, and soft typography. I crafted a content strategy that simplified complex product details into digestible, customer-friendly language, clearly explaining the benefits and everyday uses of the powders.
Using Elementor on WordPress, I built a responsive, intuitive site optimized for both mobile and desktop users. SEO foundations were laid with structured headings, keyword-aligned content, meta tags, and alt-text-enabled images. Every element—from the clean design to the informative content—was created with the goal of educating and converting health-conscious users unfamiliar with the category. The result is a visually minimal, user-friendly website that feels natural, builds trust, and supports the brand’s marketing goals. This project allowed me to combine design, content, and SEO into a cohesive digital experience, and deepened my ability to translate a product’s essence into effective digital storytelling.











